Original Article

Pharmacy Students’ Perceptions on Pharmaceutical Promotion

  • Aliye MANDIRACIOGLU
  • Bülent KIRAN

Received Date: 15.06.2012 Accepted Date: 09.01.2013 Turk J Pharm Sci 2014;11(1):9-18

The promotional activities of the pharmaceutical industry affect the behaviour of pharmacists. The aim of this study was to determine the opinions of pharmacy students on pharmaceutical promotions. A cross-sectional study was carried out at Ege üniversity Faculty of Pharmacy. The population included 201 pharmacy students. A self-administered anonymous questionnaire included 15 Likert-type items. The students declared that 73.1% of them participated in company promotional activities. Most of the pharmacy students in the survey believed that company promotions could affect their own attitude to pharmaceuticals as well as influencing other health workers. Whereas 73.1% of the students claim that they attended promotion events, it is established that a significant majority of those think these promotions have an effect on both their and the other health personnel's attitude towards the drug. It is found that 23.9% of students show among their information sources about the drug as the company supported trainings and pharmaceutical representitives, whereas approximately 30% of those find such firm promotions non-ethical. The difference between the scale scores of these two groups of students are found to be statistically meaningful (p)

Keywords: Pharmaceutical promotion, Pharmaceutical company, Students, Pharmacy education